a while back, i sent a tweet asking rachel zoe what brand/color lipstick she uses. to my surprise, i got a quick response with a link back to exude lipstick (red #1). i could NOT wait to check it out. and then i saw the price tag of $29. lipstick is not something i usually splurge on so i passed on it. and then i saw it in the birchbox shop. i had been saving up my birchbox points and decided i would finally use them on this lipstick. so what do you think…do i look a little more rachel zoe to you? ha ha! proof that celebrity endorsements work. and now for my review:

what i love: the color, scent and moisturizing formula are fab. the applicator is fun to use. it didn’t completely stain my lips like most red lippy sticks do. the packaging.

what i don’t love: this was described as a creme lipstick but to me, it felt much more like a gloss (although it wasn’t sticky). i had to use quite a bit to get the full coverage i wanted. the price.

disclaimer: this is not a sponsored post. i purchased this product. opinions are my own.

19 Comments ( Reply )

  1. Lola
    Feb 16, 2012 @ 1:06 am

    Would love to be able to pull off this colour, looks beaut on you! X

  2. Neris
    Feb 16, 2012 @ 3:27 am

    i LOVE red lipstick on you Jenn 😉


    Fashion Fractions

  3. Penny Pincher Fashion
    Feb 16, 2012 @ 5:11 am

    That is pretty spendy for lipstick, but it does look AMAZING on you…so I’d say it was worth it! 🙂

  4. My Dressy Ways
    Feb 16, 2012 @ 5:58 am

    This red looks great on you! Does product come up through the clear applicator?

  5. Amber ~ Real Girl Glam
    Feb 16, 2012 @ 7:38 am

    A red lip looks beautiful on you! A great color, kind of ashamed that you had to use a lot to achieve this color. I have a few higher priced lipstick and sometimes I feel like the $8 Revlon’s are just as good if not better!

  6. megan, the frugalista diaries
    Feb 16, 2012 @ 9:47 am

    i love the color but i see what you mean about gloss, gloss and me, just aren’t pals, but it looks great on you!

  7. allthatsgoldglitters
    Feb 16, 2012 @ 10:04 am

    I love this lip color and it looks great on you! Did they mess up and give you the scarlet gloss? I wonder would that one would look like since they actually refer it as a gloss. But I love the glossy look of red#1. 🙂

  8. bravoerunway
    Feb 16, 2012 @ 10:57 am

    You look great in this red lipstick, I’ve never heard of Exude cosmetics, but that’s why I love to visit your blog to learn more about beauty products! I totally know the feeling, $29 is hefty for lipstick…few years ago I bought the Guerlain Rouge G lipstick. It’s the one where you take out the lipstick and a mirror unfolds? Well NM had an engraving event…$48 later…haha I had Diva Star engraved on my lipstick which is such a nude shade that I could just have applied chapstick….yup.

    Feb 16, 2012 @ 1:21 pm

    I love that you got a tweet back, how wonderful social media is. The lipstick looks great on you. I think sometimes a worthy splurge is good to do once in a while. Especially when it comes to beauty products that you will keep/love! Good review. Thanks for introducing Exude products to me. 🙂

  10. Tara
    Feb 16, 2012 @ 2:08 pm

    That’s super expensive, but it is a perfect shade on you…you look so pretty!

  11. Rhonda @ Looms, Lids, and Layers
    Feb 16, 2012 @ 9:07 pm

    You look much better than Rachel! I love her but she looks a little older than her age! The lipstick is fab on you!

  12. irene
    Feb 16, 2012 @ 10:42 pm

    I got a sample of Exude in coral my Birchbox this month. I haven’t used it yet, but after seeing your review, I’m excited to try it out!

  13. Lia ~ Smart n Snazzy
    Feb 17, 2012 @ 9:38 am

    I’m a huge advocate of higher end lipstick. It lasts longer, wears better and doesn’t have that yucky smell lol! I haven’t been introduced to this brand yet, and I’ll definitely be picking it up with my Birchbox points! Thanks, Jenn!
    And, the color looks perfect on you too, by the way!!

  14. Katie
    Feb 19, 2012 @ 7:07 am

    I think it looks GREAT on you – though I would have an issue with that price as well. Hey, gotta splurge every once in a while, right? 🙂

  15. Denice
    Feb 19, 2012 @ 9:34 pm

    My BirchBox sent me an Excude lipstick! It’s more of a coral look though. I do love the red on you!

  16. Dani
    Feb 20, 2012 @ 7:51 pm

    I got this in my Birchbox this month. I liked it. I have thin lips that make bold lip color hard to pull off, so this ligher-feeling version worked for me!

    I agree with everyone else – you look great in this shade!

  17. jennifer {fabfatale.com}
    Aug 14, 2013 @ 11:12 am

    heeeeeey girl, how have you been? i’ve been obsessed with a lipstick that rachel wore on the RZP in her interview segments, googled it and landed on your page lol. do you know if this is the color she wore on her show. it looks like it may be. it was sort of a medium coral pink red.

    • jennifer
      Aug 14, 2013 @ 3:14 pm

      heyyyyyy jennifer!!! so happy you stopped by! =) supposedly (per the RZ twitter account) this is the exact red she wore. it is a very BRIGHT red and is almost gloss-like. but very pretty. i still want to know what color the really deep red is that she wears! xo

  18. jennifer {fabfatale.com}
    Aug 15, 2013 @ 2:02 pm

    Ohhhh so this is the color she was wearing on her show The Rachel Zoe Project, in the interview pieces where she is talking to the camera? I LOVED that color. Been looking for it ever since and was excited that your site had the answer for me LOL.